This page applies to your use of this website (mpgrowth.co.uk), operated by Maximum Profit Growth Ltd, trading as The Business Refiner ("we", "us", "our"). If you go on to become a client of The Refinement Room or The Refinement Boardroom, a separate Client Services Agreement governs that relationship, this page covers the website itself.
1. Who we are
Maximum Profit Growth Ltd, trading as The Business Refiner, 10 Brookfield, Duncan Close, Moulton Park, Northamptonshire. NN3 6WL United Kingdom. Company number: 08867792.
2. Using this website
You're welcome to browse this site, read its content, and use the Field of Business Diagnostic and Refinery Review booking tools for your own personal or business purposes. You may not copy, reproduce, or redistribute the content of this sit, including The Field of Business® framework, diagnostic questions, or written content, without our permission.
3. Not professional advice
Content on this website, including the Field of Business Diagnostic, blog posts, and general guidance, is provided for general informational purposes. It is not a substitute for tailored professional advice specific to your business, and we accept no liability for decisions made solely on the basis of this website's content. Personalised advice is given only through paid programmes (The Refinement Room, The Refinement Boardroom) or a Refinery Review, and even then, you remain responsible for decisions made in your business.
4. The Refinery Review
A Refinery Review is a free, no-obligation conversation. Booking a Review does not commit you to purchasing anything. We reserve the right to decline or reschedule a Review at our discretion, and to prioritise Reviews for prospective clients who fit the businesses we work with.
5. The Field of Business Diagnostic
The diagnostic is a self-assessment tool providing general indicative feedback based on your own answers. It is not a professional audit of your business and should not be relied on as one. We collect the email address and answers you provide in order to send you your results and related follow-up communication — see our Privacy section below for details.
6. Intellectual property
The Field of Business® framework, its 15 positions, the diagnostic questions and scoring, and all written content on this site are the intellectual property of Maximum Profit Growth Ltd. All rights reserved.
7. Links to other websites
This site may link to third-party websites (e.g. Amazon, for book purchases). We're not responsible for the content, accuracy, or practices of external sites.
8. Limitation of liability
To the fullest extent permitted by law, we accept no liability for any loss or damage arising from your use of this website, including reliance on its content. Nothing in these terms excludes liability that cannot lawfully be excluded, such as liability for death or personal injury caused by negligence, or fraud.
9. Changes to these terms
We may update this page from time to time. The "last updated" date at the top shows when it was last changed. Continued use of the site after a change means you accept the updated terms.
10. Governing law
These terms are governed by the laws of England and Wales, and any disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
Privacy Policy
What we collect
Diagnostic quiz: your email address and your answers to the 12 diagnostic questions
Refinery Review booking: your name, email, phone number, and any details you provide when booking
Website analytics and advertising: we use tracking pixels (Meta/Facebook and Google) to understand how visitors use this site and to show relevant ads to people who've visited, see Cookies below
If you become a client: further personal and business data as set out in your Client Services Agreement
How we use it
To send you your diagnostic results and related follow-up emails
To confirm and manage your Refinery Review booking
To improve our marketing and understand which channels work
To retarget website visitors with relevant ads on Meta/Facebook (you can opt out via your ad platform privacy settings)
We do not sell your personal data to third parties.
Where your data is stored
Website, diagnostic, and email data: GoHighLevel (GHL)
Client delivery records (if you become a client): Coach Accountable
Billing and invoicing (if you become a client): FreeAgent
Cookies and tracking
This site uses cookies and similar tracking technologies (Meta Pixel, Google Ads tracking) to understand site usage and deliver relevant advertising. You can control cookies through your browser settings; disabling them may affect how the site functions.
Your rights
Under UK GDPR, you have the right to access, correct, or request deletion of your personal data. To exercise these rights, contact us at [email protected].
How long we keep your data
We keep your data for as long as reasonably necessary for the purposes above, or as required by law. If you unsubscribe from emails or ask us to delete your data, we'll do so except where we're required to retain it (e.g. financial records for clients).
