Every part of your business, mapped onto a football pitch — so you always know where to look first.
Years experience
Areas of Business
Strategies
Most business books ask you to read cover to cover before they're any use to you. This one doesn't.
The Field of Business is built to dip in and out of. Whatever's on your mind this week the numbers, the team, marketing, sales, turn to that position on the pitch and get straight to what matters, in 300 practical strategies across 15 chapters.
It's the same framework behind the Refinery Review and everything The Business Refiner does ,now in a form you can keep on your desk and come back to whenever you need it.
Your business works like a football team.
Every position matters — including protecting the goals you've already achieved while working toward new ones.
Goalkeeper — Your Business Dashboard Your numbers protect your business.
Defence — Finance, Systems, People These keep your business safe, steady and secure.
Wing Backs — Time & Service These move things forward with speed and strength.
Midfield — Branding, Online & Offline Marketing Your movement and momentum.
Forwards — Sales & Client Management Your attack, where growth actually comes from.
Alongside the pitch itself:
Future Goals and Protective Goals — what you're building toward, and what you're guarding.
plus two further chapters on Outsourcing and Success Mindset.
Business owners who find most business books overwhelming or too theoretical
Anyone who wants a reference they can return to, not a one-time read
Owners who already know something needs attention but aren't sure where to start
Kindle — £7.99 · Buy on Amazon
Paperback — £17.99 · Buy on Amazon
Signed copy — £20, direct from Brian, with £5 going to charity.
If you're a business owner, a trade body, or an advisor who wants to give The Field of Business to your team, clients, or network, bulk orders are available at a discount, with the option of a custom message or branded insert for larger orders.
If you'd rather talk through what's actually going on in your business first, a Refinery Review is a free 45-60 minute conversation; no book required.