About The Business Refiner
There is a right
place to start.
Here is how to work
with The Business Refiner.
21 years. Hundreds of service business owners. Two ways to work together. One guarantee.
The right one depends on where you are right now. This page will help you find it.
21+
Years experience
2x
Ways to work together
2+
Years in — ideal client
Brian
The Business Refiner
Brian Wrigley
The Business Refiner
Your guide
I am not what most people expect when they think about coaches/consultants.
After 21 years of sitting across from service business owners in Northamptonshire, I have seen enough to know a few things.
I know that most business owners are far more capable than the results they are currently getting. I know that the gap between where they are and where they want to be is almost always smaller than it looks from the inside. And I know that what most of them need is not more advice. It is someone who will look at what is actually going on, tell them what they see, and stay with them while they fix it.
That is what I do. I call it refining.
I live and work in Northamptonshire. I work exclusively with service business owners who are at least two years in.
How I work
These are not values I put on a wall.
They are the things I actually do.
01
Arithmetic
Everything starts with the numbers. Not because business is just about money, but because the numbers tell the truth when everything else is just a story.
02
Empathy
Empathy shapes everything I do; I listen deeply, understand context, and respond with care. I’m an unreasonable friend, choosing honesty over niceness, saying what needs to be said even when it’s uncomfortable for real, lasting change.
03
Results Driven
I am not interested in activity for its own sake. Results are not a bonus. They are the point. That is why I offer a guarantee.
04
Value
Every interaction should leave you with something useful. If you walked away from time with me and could not name a single thing that changed, I have not done my job.
05
Persistence
I keep going until the result is there. Written into the guarantee. If the outcome is not achieved, the sessions continue free of charge until it is.
06
Fun
Life is short. I take the work seriously. I do not take myself seriously. The best work happens when there is a genuine relationship and a room where people feel comfortable being honest.
07
Simplicity
The simplest solution is almost always the best one. I do not overcomplicate. I look at what is going on, I say what I see, and we work out the simplest way to fix it.
Two ways to work together
Most people start with a Refinery Review.
A free conversation to find out which one, if either, is right for you.
MONTHLY MASTERMIND
The Refinement Room
A small group of established business owners, meeting monthly, facilitated by Brian. For owners who want peer accountability and honest challenge from people who genuinely understand the position they're in.
Carries a guarantee: continued one-to-one support at no charge if you don't see at least £7,092 in additional turnover within 12 months of full participation.
FORMAT
Monthly in-person
GROUP SIZE
Max 9 per group
COST
£197/month or £1,970/year
ENTRY
By application
ONE-TO-ONE
Refinement Boardroom
Entirely focused on your business, your situation, and what's actually going on beneath the surface. For owners whose situation needs a confidant, not a cohort.
Not sure which is right for you?
1
I want peer accountability and trusted people around me every month
A small group of serious business owners. Monthly sessions.
Start with the Refinement Room
2
I want someone focused entirely on my business and my situation
One-to-one, entirely confidential.
The Refinement Boardroom
Not sure which programme is right?
Start with a conversation.
Message Brian directly. Tell him where you are right now and what you are trying to change. He will tell you honestly which programme makes sense and which one does not.