Free Workshop | Northampton
More Profit. More Life. Less Chaos.
A 90-minute workshop for service business owners who are working hard, doing good work, and still not quite where they thought they'd be by now.
90 minutes
Northampton
Dates on Eventbrite
Brian
The Business Refiner
Reserve Your Place
What you'll walk away with
A clear picture of exactly where your business is and where the biggest opportunity is hiding
The numbers that tell you what three 10% improvements would do to your profit right now
The Field of Business framework, a complete map of every area that needs your attention
One specific action you can take this week, not a notebook full of intentions
Problems You May face
Does any of this sound familiar?
If you run a service business and something feels off, even though you can't quite put your finger on what, you're in the right place.
You started this business for freedom, control and the life you wanted. That gap between why you started and where you are now is the thing that needs fixing.
You're stuck in the business, not working on it. The thing you're actually good at keeps pulling you away from the work that would change things.
You've done the course, read the book, been to the events. Nothing sticks. What you have is a shelf full of good intentions and not enough implementation.
Outwardly things look fine. Inwardly you're more stressed than you'd like to admit and you know it's starting to affect things at home.
Brian Wrigley
The Business Refiner
I work with service business owners across Northamptonshire who are ready to stop firefighting and start building something that works without them being the bottleneck.
I created the Field of Business framework because most business owners I meet are brilliant at what they do but have never been shown the full picture of what running that business actually requires.
8+
Years avg. client relationship
16+
Business areas covered
3Ms
Proven framework
Most consultants will tell you what to do. That's not the same as helping you actually do it. One of the clients I've worked with came to me running a £300,000 service business. He knew what he needed to do. What he needed was someone who would sit with him and make sure he did it, and who wouldn't let him off the hook when he hadn't.
Eight years later he sold his business for a six-figure sum and lives in France. The plan was always his. The commitment was always his. What I provided was the consistency and structure that made both of those things real rather than theoretical. This workshop is the first step in that process. Come and see how the framework works on your actual business.
The Plans
Here's what happens in the room
01
Opening | 15 mins
Mindset first
We start with the two things that determine whether any of this works, how you think about your business and whether you're above or below the line. The Tide of Control and the Brain. Simple, honest, and most people recognise themselves immediately.
02
The Framework | 35 mins
The whole pitch
The 3Ms Framework and the Field of Business. Sixteen areas of your business mapped like a football team, with every position that needs your attention visible at once. Most business owners have never seen their business this clearly.
03
The Numbers | 15 mins
What the maths says
Turnover minus variable costs equals gross profit. Gross profit minus fixed costs equals net profit. We'll look at what three 10% improvements does to a business like yours, and what that compounds to over three years.
04
The Work | 20 mins
The Work
You'll work through the Business Dashboard checklist, your goalkeeper, the position that tells you how the whole team is performing. Self-assess honestly. Find the gap. Leave with one clear action for the next seven days.
05
Path Forward | 15 mins
What comes next
Q&A, next steps, and a clear picture of how to keep the momentum going. No hard sell. The right next step will be obvious by this point, and it's different for every person in the room.
06
Total Time
In and out in 90 minutes
No padding. No waffle. Every section is there because it needs to be. You will leave with more clarity about your business than you arrived with.
What you leave with
Not a notepad of ideas.
Actual things you can use on Monday morning.
1
Clarity on your numbers
You'll understand the profit formula that most business owners never see clearly, and what small, specific improvements would do to yours.
2
The Field of Business map
A complete framework showing every area of your business and how they connect. You'll know which positions are strong and which ones are costing you.
3
Your Business Dashboard score
You'll have worked through the 20-point Dashboard checklist and know, honestly, where your business actually is right now versus where it needs to be.
4
One clear action
Not a list. One specific thing to do in the next seven days, chosen by you, that will move the needle in the area that matters most right now.
What success looks like
There is a number in your business that
most owners never see clearly
Most business owners know their turnover. Very few know their gross profit. And almost nobody knows their real net profit until their accountant tells them once a year, eighteen months after it was relevant.
What you will discover in the workshop
A simple formula that shows exactly where your money goes, and what three small, achievable improvements would do to your profit. The numbers will surprise you.
3
Improvements
10%
Each one
30%
Profit increase
Some sessions were just this: have you done what you said you'd do. When the answer was no, we'd sit there and do it together before the session ended. That's what actually moves a business.
Client, Service Business Owner, Northamptonshire
Grew from £300k to £2.2M over 8 years. Sold for a six-figure sum.
Reserve Your Place
This workshop is for you if...
You run a service-based business in Northamptonshire
You've been trading for at least a year and things are moving, but not fast enough
You know you could be doing better but you're not sure exactly where to focus
You make most decisions on instinct rather than data
You've tried courses and books but never quite got round to implementing anything
You want clarity, not more theory, and you're willing to be honest about where things are
You're ready to look at your business properly and do something about what you find
This workshop is not for you if...
You're looking for a quick fix or a motivational morning out
You already have complete clarity on your numbers, your systems and your strategy
You're not willing to be honest about where the business actually is
You want someone to tell you exactly what to do without doing any of the thinking yourself
THE GUARANTEE
Not sure if it's right for you?
Book a free 45-minute Refinery Session first. We'll look at where you are, where you want to be, and what the right next step is, no obligation.
Ready to see your business more clearly?
90 minutes. In person. Northampton.
A framework you'll use every quarter for the rest of your business life.
Free to attend | Limited places | In person | Northampton 90 minutes
FAQ
Common Questions
How long is the workshop?
90 minutes. No padding, no waffle. Every section is there because it needs to be.
Do I need to prepare anything?
No preparation required. Come as you are. If you can bring a rough sense of your turnover and costs, great, but it's not essential.
What kind of businesses is it for?
Service-based businesses at any stage. Sole traders, small teams, owner-managers. If you deliver a service and want to build it properly, this is for you.
Is there a catch?
No catch. The workshop is genuinely free. At the end I'll explain the ways I can support you further. No pressure and no obligation.
What if I want support beyond the workshop?
There are several ways to work with The Business Refiner, from a Quarterly Refinement Planning Day to the Refinement Room mastermind and one-to-one sessions. The workshop is the starting point.