Our approach

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Our approach

Maximum Profit Growth approaches every client’s business as if it were our own. We believe a coaching firm should be more than an advisor. We put ourselves in our clients’ shoes, align our incentives with their objectives, and collaborate to unlock the full potential of their business. This builds deep and enjoyable relationships.

The right approach is necessary for the right outcome. Maximum Profit Growth approaches work by applying its external knowledge to your organisation’s internal way of doing work. In order to maximise the potential of success for your company we need to shape our expert advice in a way that applies to your way of doing business. This allows us to create rich relationships with our clients.

Selecting the right clients is the key to a successful working relationship, if we are not able to help you we will say so. This is why you will have a crucial ‘Discovery’ session before we take the relationship forward.

We work with clients who are passionate about their business, but only after we have had a discovery session to make sure we can work together.

Our process

  • Book a Discovery Session.
  • You complete the quick questionnaire (10 minutes) about your business.
  • We confirm the appointment and review your questionnaire.
  • 60 minute Discovery Session.
  • Agree best way forward.

Our core values


We are totally focussed on creating successful results for our clients and ourselves. All relationships must be Win/Win and positive, or nothing at all.


We communicate with honesty and integrity, retaining confidences and confidential information. We use positive language and always make restitution for any mistakes we make.

Balance & Fun

You only get one crack at life, it is a journey to be enjoyed and appreciated. We find the appropriate balance between work, personal and family life. Humour is a important part of the way we work.


We first look at a systematic approach to solving challenges and building success. The humanised element is in the delivery and improvement of the system


We continuously learn from our mistakes, adapting and changing as appropriate.We educate our clients, passing on knowledge and skills so that they can consistently implement with confidence.


We are consistent in our actions and communications so our clients and network feel know what to expect and feel comfortable dealing with us.


We build quality relationships with our clients and our connections which are built on good communication and trust.  

What help do you need to create the business of your dreams?

Contact us for a complementary consultation

By far and away the best business coach around – and that’s not just my opinion, it’s that of so many people around Northamptonshire

Peter Jones
Business Owner, Alert PR

Brian is not only fantastic at what he does (coaching) but his enthusiasm just overall is fabulous be around!

Lauren Kneafsey
Partner, Lanes Solutions HR

Since working with Brian we have doubled our turnover, moved premises and have more structure.

Laura Patey-Smith
Owner , Thrapston Tiling

The mastermind groups are ideal for anyone needing an impartial but place of being held accountable

Lisa Scott
Editor, Northampton Life

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